My Financial Theory Journey to Financial Freedom

28Jul/110

Marketing Chapter 7- Segmentation, Targeting, And Positioning Quiz?

1.When considering _______________, firms should consider how economic development affects the attributes of a product, how it might standardize the product and the needs of the target market.
a. acquiring a weakening competitor
b. its International Marketing Return on Investment (IMROI)
c. establishment of a joint venture
d. cultural adaptation
e. global product strategies
2.The _________, agreed upon in 1948, was designed to lower trade barriers.
a. World Bank
b. IMF
c. European Union
d. WTO
e. GATT
3.The IMF and World Bank benefit global marketers through:
a. acting as a forum for corporate trade negotiations.
b. reviewing visionary mission statements.
c. raising the global standard of living.
d. maintaining variable rate financing for manufacturers.
e. serving as international branches for large commercial banks.
4.A _______________ is an attempt to get consumers to choose not purchase products from a country.
a. tariff
b. duty
c. quote
d. quota
e. boycott
5.Culture affects:
a. every aspect of consumers purchase decision.
b. where consumers decide to make their purchases.
c. what consumers decide to purchase.
d. when consumers decide to make their purchases.
e. how consumers decide to make their purchases.
6.Graham had developed an extremely successful advertising and promotion campaign for a client in the U.S. The client wanted to roll the same campaign out to markets worldwide, but Graham cautioned against doing this because:
a. he had not applied for or received international certification which was required for working outside the U.S.
b. he was unfamiliar with the code of ethics for advertising in other countries.
c. differences in languages, customs and culture might make the campaign meaningless and ineffective in some markets.
d. like most agencies, his firm cannot collect fees from international work unless they have existing partnerships with other agencies in the countries.
e. copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
7.Global marketers typically find distribution in developing countries is more complex because:
a. it is more regulated in developing countries.
b. consumers live in more densely populated cities.
c. they must go through many different types of distribution channels.
d. the number of languages spoken in most developing countries requires multilingual distributors.
e. infrastructure is more technologically advanced in most developing countries.
8.When production managers for multinational corporations make decisions, they assess the cost of producing, shipping, and distributing products between and among various production facilities they have around the world. This has led to increased globalization through:
a. easier transport of goods and services.
b. reduced barriers to trade.
c. globally integrated production.
d. standardization of laws across borders.
e. an overall reduction in the number of currencies in circulation with the increased use of the euro and dollar.
9.NCD Company wants to expand into the Mexican market. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. NCD will likely use ______________ to expand into the Mexican market.
a. export promotions
b. strategic alliances
c. direct investments
d. franchises
e. joint ventures
10.Global businesses often find it more difficult to understand the _______________ of a country's culture.
a. underlying values
b. dress
c. symbols
d. visible artifacts
e. ceremonies
11.The IMF is the only international organization that deals with the global rules of trade among nations.
a. FALSE
b. TRUE
12.The __________ represents the highest level of integration among participating nations, involving both economic and monetary agreements.
a. CAFTA
b. GNI
c. NAFTA
d. ASEAN
e. EU
13.GDP is defined as:
a. the market value of goods and services produced in a country in a year.
b. the gross purchasing power of domestic goods and services plus international income.
c. the value of a country's export minus its imports.
d. Great Domestic Product.
e. national income minus national taxes.
14.Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________________ in a country.

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